The Developer Advocacy Handbook

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Write excellent code examples

Screenshot of a tweet with code examples

Code examples are what makes your posts and articles more relevant to developers. They say more than dozens of pages about a certain product and – even more importantly – they invite people to play with your products. You might even often catch yourself looking at a technical article and scrolling directly to the first code example.

Fact: The success of platforms like StackOverflow show that it makes sense to keep explanations to the bare minimum and let the code do the talking. This also has an unfortunate effect that many developers don’t even bother looking at the “why” of code any longer but happily stick to the “how” and copy and paste code into their own products. I call these people “Full StackOverflow developers”.

Solve a problem with your example

One of my biggest bug-bears are “hello world” examples that don't do anything useful. Instead I aim to give out code that solves a real problem.

Fact: “Hello World” code teaches people to write code, but not how to solve issues with it.

Good code examples should answer the “How does this technology help me solve a problem?” and not the “How do I use this?” question. The “How do I use this?” question should be answered by documentation. Code examples should get people excited about using the product and entice them to dive into the documentation to find out about the details.

So instead of starting by reading the docs yourself, check what the tool can do and look for a problem you always wanted to solve that this technology can help with. Then solve it using the product and explain what you've done as the code example. This is also an excellent way to check the validity of your product documentation. If you get stuck as the developer advocate and you can’t find valid documentation this is great. You have a prime example of how you can help the product by writing that missing documentation.

Show a working example

One of the first things to show in a code example is a working implementation. There is nothing more powerful than a way to see what the thing does by clicking a link or playing with some data in a form. You telling the readers that it works is one thing – the readers being able to try it out and seeing for themselves is much more rewarding.

Tip: If the code you explain is part of a larger interface, behind a firewall or needs authentication then you can still show how it works by recording a screencast. These are less impactful and could be considered “fake”, but it is better than nothing.

Examples should work but also be pretty and smooth. A lot of examples fail to please the eye or actually violate a lot of usability basics – don't give a shoddy first impression.

Explain the necessary environment

One of the things you want to avoid is people getting excited about your code and then not being able to make it work in their own environment. You get around this issue in several ways:

You won't be able to predict all things people can do wrong when implementing your code but these are some good ways of preventing frustration. Which brings me to an important part of code examples: allowing for copy and paste.

Write working copy and paste code

Copy and paste is probably the most used way of learning code. You can write documentation until your fingers bleed, but the biggest use case is that developers will check a code example, copy and paste it, fiddle around with it until they get stuck and then start reading the docs.

Fact: It is immensely important to write clean copy and paste examples. Any bad coding habit you add in your code will be copied and become part of a live implementation.

Copy and paste examples that don't work are not only useless but also disastrous to your reputation and very frustrating for implementers. Make sure that the following points are covered:

Have the example as a download

Providing the demo code for download as a zip file should be one of the first things you do in your example. You can ask readers to download, unpack it and code along with you. This works well with screencasts and video tutorials. In any case it keeps your article in the mind of the readers as they have something on their hard drives reminding them of it.

Offering a zipped version of your demo code can be annoying as every change means you have to re-pack the demos. Luckily hosted code solutions like GitHub do this job for you automatically.

Write clean and clever examples

Again, I cannot stress enough that your code examples should be the cleanest and cleverest code you ever write. It is very tempting to show a quick and dirty solution to get people going and earn immediate kudos for creating the shortest code. But this is what coders do to impress each other and not what developer advocates do.

You want to show how to write excellent solutions with the product you advocate and every shortcut you take will be copied and taken as an excuse not to write excellent code in live projects. This is not what we are here for.

On the contrary – demo code can advertise best development practices and show them in context rather than as an academic exercise. Showing a JavaScript that protects scope by using the Module pattern and uses closures cleverly allows you to cross-link to these ideas and maybe get some developers to take them on as part of their coding habits.

Build code generators

A nice touch to add to a solution are code generators that allow implementers to add some parameters, hit a button and get the code they wanted. This is amazingly powerful.

There is a danger is that some people will never bother learning the real implementation tricks. On the other hand these readers are not likely to do that anyways. In any case you'll get a lot more people look at the product.

Hosting code and demos

It might be tempting to host your code and demos on a personal server, and I have done this for years now myself. The great thing about that is that you control the server. The bad thing about that is that it is up to you to maintain that server. And you want to spend your time advocating, not as a server admin.

Warning: I’ve been using my server as a playground for years and that’s also painfully obvious when I look at the state of it. Some of my code from the past ended up being excellent attack vectors and at one time one of my AJAX demos from 2006 ended up allowing for a spam blog being installed in one deeply hidden folder. This also meant that Google blocked my domain and many other issues.

Having a playground server is great, but it should also be obvious to you and the people who look at your code that it is a scratchpad. The code there can and will go away any time. It makes sense to consider a more maintained and controlled way to publish your demos and code examples.

Version Control is your friend

The first thing I found that saved me a lot of hassle is to use version control for everything. Git is the common thing to use, but even having your products in a OneDrive / Dropbox / Box / Google Drive or whatever folder is a great idea. You will always mess up and it is great to be able to revert a last change on a file.

Fact: As it turns out, using Git also means you save space on your hard drive as you don’t create Zip files called “test123-safety-still-works” or a folder structure where each folder is a version name and a date.

Using version control systems has been daunting in the past but with the emergence of Git and hosting solutions like GitHub and Gitlab things have become easier. The other practical upshot of Git is that you are forced to comment on commits. You thus create a history of changes you can use to describe the code to potential maintainers or people you want to educate.

Furthermore, having an open source hosting presence like a GitHub profile is an excellent way to get people to find your code examples and courses, contribute to them and give you in-context feedback. Problems reported as issues on a platform like this are much easier to understand than random feedback via email or social media platforms. No matter where you put up camp, it is important that you don’t rely on a free tier but get a better, serviced presence on the platform. These aren’t that expensive, and you don’t want to end up in a situation where your code becomes inaccessible as you reached a certain limit or the platform changes.

Tip: This is an important point. Any platform you choose should be a backup and a way for people to find you. You shouldn’t host things where you can’t at any time get a backup of all your data to move it elsewhere. Our market keeps shifting, so make sure you don’t get dependent on a resource that may be gone soon and with it all your work.

Fact: Code sharing platforms based on Git are by design compatible with each other, so that’s something that should give you some security. These platforms are also highly optimised to serve and deliver code, much like YouTube and similar services are optimised for media streaming.

One of my main annoyances about telling people about code is that you need to have executable code and readable code in your tutorials and documentation. I’ve spent years changing code that works well to display correctly in blogging platforms and books. By hosting your examples with platforms like these, this isn’t an issue at all.

Automated Hosting

Code hosting platforms don’t only allow you to store your code and make it accessible to people. These platforms also have built-in feedback mechanisms and people can take your code, take a copy and change it right there and then to their needs.

For you, there are also options to add a wiki and documentation. Even more importantly, most of these platforms don’t only allow you to host your code, but also to execute it. This, naturally, comes with a few limitations. You can show HTML, CSS and JavaScript on almost any of these platforms. Server-side executable code is harder to find a place for, but there are some that also allow for full application hosting together with the source.

Most platforms will have some static site generation tool included, like Gatsby, Jekyll or similar ones. If you are reading this book online, this is what I used. The texts here are in markdown and I am using GitHub pages with Jekyll to generate HTML.

Code Sandboxes

Other than platforms that are there to host your code and products there are also code sandbox services available. These allow you to write a code example and share it as source and executable with the world. These platforms are the editor and the place to see the results in one and are highly optimised for exactly that use case. As an extra bonus, they also allow you to embed the code example in blog posts and articles.

JSFiddle was one of the first, later on JSBin took off and Codepen is another big player in the space. A great thing about any of them is that they do not only allow you to write basic web code, but also offer you precompilers so you can concentrate on showing people how a certain abstraction works without having to talk them through the setup and customisation of the abstraction library. When I worked at the Mozilla Web Docs team, we found that people trying the code directly where the explanations are was a big winner.

Often during trainings you might end up with a group that can’t install any software on their computers because of company policies. By using these services you can still run your course as all the attendees need to have is a browser and a connection.

Live coding environments

Many of these platforrms also have a presentation and a live mode which allows you to develop in real time with other people, much like you can use Office 365 and Google Docs to collaboratively write texts. Code Sandbox, Glitch and many others specialise in that and both Codepen and JSBin also have upgraded their feature sets to allow for this use case.

Live coding environments are excellent to show something to a potential customer who considers booking you for a workshop or presentation. They are also superb to create a simple use case and hash out a problem with a team anywhere in the world. Not surprisingly, they are also often used during interviews.

Code showcases

Some of these platforms have done a great job to build a community around code examples. Codepen, for example, is a treasure trove of finding examples to add to your presentations and explain what technologies enabled them. It is important to give credit where credit is due, though. You can also take part and make a name for yourself by showing cool things off there.

Often these examples play with newest technologies and are a great way for you as a developer advocate to show their worth to prospective other users. And, after all, they are fun to play with. I found quite a lot of interesting people to share information with looking through showcase sites and some of the demos were instrumental in making browsers I worked in perform better as they were taxing to the rendering engines.

Next: Prepare great slide decks for presentations