The Developer Advocacy Handbook

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Prepare great slide decks for presentations

Getting ready to work out at home -- weights, mat and shoes

Slides are a tricky thing to get right. The main problem with them is that as a developer advocate you predominantly have a technical audience and slide decks are anathema to us. The term "death by PowerPoint" is much more than a Dilbert cartoon. Sadly enough a lot of our day to day life in offices consists of sitting in a room trying to look alert whilst slowly dying inside as some old-school presenter shows us just how many bullet points you can cram into one slide.

Again, as with the other chapters a lot of what you will read here will vary with your experience and environment but I found the things I am sharing here helpful in my quest to bring technical goodness to the starving masses of under-appreciated developers. Furthermore, I got a lot of good feedback and high viewing figures on slide sharing platforms for my slides which can be an indicator that I am doing the right thing.

Know your stuff

The biggest mistake that presenters do is to rely on their slides as their main source of information. If you don't know the subject matter, are not excited by it or you haven't done much work with it you will give a bad presentation. Nothing makes you a better presenter than confidence in the subject and hands-on knowledge.

You will sooner or later be asked to stick to company approved material or "re-use this great deck XYZ has done". Try to avoid this as much as you can. A presentation is you telling people about what you think is important that they hear about. If you have no clue what the issues with the product are or if you don't really care about it you will get into trouble. Technical audiences are great at spotting what you don't know and will make that the first question in the Q&A session.

There is nothing more painful than a presenter turning to slides and reading out what is standing there. You don't want to become the people that bored you to death before. Also, as mentioned in the "Deliver a talk or workshop" chapter, audiovisual equipment hates presenters and your slides might not be available for you for one reason or another. If you know the subject matter and you are excited to talk about it you will give a memorable talk regardless.

Furthermore, this is you presenting. If the slides are not your style or your language you will appear stilted and you have to remember what the deck says. Public speaking is about giving information in an entertaining fashion – not acting. You should not have to play the role of "corporate speaker" but instead be you. Only then you will be believable and effective.

Start with the content – not the slides!

The first mistake people make is to see the slides as their presentation. The slide deck is an aid to make your presentation easier to take in and more enjoyable for the audience. For you as a speaker they are the narration thread – a reminder of what you want to cover in your talk. A good speaker can keep a room of people interested without any slides whatsoever. A good slide deck, however, gives people memorable moments and information they might miss if all they did was listen to you.

Start with a highly portable format – text

When I write a new slide deck I start with a text editor. I write the story of my presentation and I follow the same rules as for writing online articles. That way I make sure of a few things:

Tip: Having these notes makes sure that you will have something for people to read after the presentation. You can mention this before your presentation and give them the URL. This relaxes audiences immensely as the first question at every conference I get is whether the slides will be available or not.

Quick presentation creation tip: unpacking bullets

Bullet points in posts and educational texts are great, as they chunk content into digestible bits and give a structure that flowing text might not give. But, as a slide in your talk, they are the most boring, lazy, and actually inefficient way to bring your message across.

Melissa Marshall explained this quite nicely in the “Talk nerdy to me” TED talk: “bullets are made to kill and bullet lists kill audiences”. This is especially true when you show all the bullets at once with each having a long sentence following it. This will make the audience read ahead, and stop focusing on you as the presenter.

Bullet lists are a great way to pack a lot of information into a short amount of text and space. They are also a great way to structure your thoughts, information and narrative and be able to re-arrange them.

That is why I found that starting your presentation materials with a bullet point list can be incredibly useful. I tested this theory by making it a training course task and seeing the attendees create good presentations in a very short time. I call the method “unpacking bullets” and here is how it works:

In essence, you create a to-do list for your slides, you define the narrative structure of your presentation upfront instead of collecting a lot of material and arrange it in a second step. That way you ensure that you show the right amount of information rather than getting over-excited and showing lots in the hope that at least some of it sticks with the audience. Give it a try – it really works for me.

Pick a presentation tool that helps you present

Once you know the content, you can start putting together your slide deck.

Choose whatever presentation tool makes you happy and allows you to put your slides together. Picking the tool you want to use should be based on the needs of a good presentations:

Next: Create great slide decks for presentations